AI in Precision Persuasion. Unveiling Tactics and Risks on Social Media – NATO

Posted by timmreardon on 08/20/2024
Posted in: Uncategorized.

By: Gundars Bergmanis-Korāts Tetiana Haiduchyk Artur Shevtsov

Related topics: Social Media AI

Publication details

ISBN:978-9934-619-67-0

Year:2024

Format:PDF

Pages:51

Size:5.37 MB

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https://stratcomcoe.org/pdfjs/?file=/publications/download/AI-In-Precision-Persuasion-DIGITAL.pdf?zoom=page-fit

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Our research describes the role of artificial intelligence (AI) models in digital advertising, highlighting their use in targeted persuasion. First we inspected digital marketing techniques that utilise AI-generated content and revealed cases of manipulative use of AI to conduct precision persuasion campaigns. Then we modelled a red team experiment to gain a deeper comprehension of current capabilities and tactics that adversaries can exploit while designing and conducting precision persuasion campaigns on social media.

Article link: https://stratcomcoe.org/publications/ai-in-precision-persuasion-unveiling-tactics-and-risks-on-social-media/309